Established in 2000, Willamette Valley Bank needed a brand overhaul by 2016 to match a change in leadership and a new focus on company culture. The AVP of Marketing reached out to me to lead the brand renewal and build off of a handful of design assets. Beginning with a wordmark redesign, I honed a style and visual vocabulary that became instantly recognizable as Willamette Valley Bank. As the driving force behind the brand, I developed and implemented assets, templates, workflows, and style guides to inform ad campaigns, promotional materials, internal gear, and countless brand extensions through print, digital, and social channels.
Advertising, apparel, art direction, brand development & management, print, photography, promotional, packaging, product design, typeface design & development, web design & development.