In 2020, at the beginning of the COVID pandemic, a passionate baker was born. Gifted a sourdough starter from a local legend, and finding himself out of work and stuck inside, this baker would go on to produce nearly 100 loaves in search of perfection. In similar fashion I crafted a unique logotype that matched the vibe of the brand and its owner; casual yet elegant, relaxed yet structured. All the components came together to form a cohesive mark, just like ingredients in a loaf of artisanal sourdough.
Identity, Packaging, Apparel, Custom Type, Print, Brand Strategy