Advertising, apparel, art direction, brand development & management, print, photography, promotional, packaging, product design, typeface design & development, web design & development.
Established in 2000, Willamette Valley Bank needed a brand overhaul by 2016 to match a change in leadership and a new focus on company culture. The AVP of Marketing reached out to me to lead the brand renewal and build off of a handful of design assets. Beginning with a wordmark redesign, I honed a style and visual vocabulary that became instantly recognizable as Willamette Valley Bank. As the driving force behind the brand, I developed and implemented assets, templates, workflows, and style guides to inform ad campaigns, promotional materials, internal gear, and countless brand extensions through print, digital, and social channels.