Art Direction, Identity, Packaging, Photography, Typeface Design, Website Design & Development, Retouching, Print
A new spirit to redefine the low-end perceptions of tequila. All facets of the brand were scrutinized to echo the ultra premium experience of Yéyo. The frosted bottle is smooth to the touch, the logo contrasts fluid lines and crisp edges, even the printed materials and website offer textural and visual cues to remind the consumer of the iconic Yéyo Tequila bottle.
Logo concept sketches and final wordmark.
Desktop and mobile website.
Custom Typeface for Advertising & Collateral — Rose.
Custom Typeface For Packaging — Añejo.
Top - Silk Laminated Business Cards with Spot UV.
Bottom - Drink Recipe Cards (3.5” x 8.5”).